HUNTER的產(chǎn)品一開始就定位于追求品味和質(zhì)量的消費(fèi)階層。這種定位確立了金馬公司獨(dú)特的設(shè)計(jì)政策和管理模式，也形成了公司在市場上的獨(dú)特地位和鮮明形象。
在90年代金馬提出了"HUNTER品味和質(zhì)量優(yōu)先"的產(chǎn)品理念。這一思想也成了金馬戰(zhàn)略的重要工具，奠定了HUNTER傳播戰(zhàn)略的基礎(chǔ)和產(chǎn)品戰(zhàn)略的基本原則。
此后，HUNTER設(shè)計(jì)便以一種嶄新的、獨(dú)特的風(fēng)格出現(xiàn)于世人眼前。
HUNTER's products were initially positioned for the consumer class that pursues taste and quality. This positioning has established Jinma Company's unique design policy and management model, and also formed the company's unique position and distinct image in the market. In the 1990s, Jinma put forward the product concept of "HUNTER taste and quality first". This idea has also become an important tool for Jinma's strategy, laying the foundation for HUNTER's communication strategy and the basic principles of its product strategy. Since then, HUNTER's designs have emerged in front of the world with a brand - new and unique style.
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